Entrepreneurship Diaries 002 - Not all change is bad change.

"Change before you have to." -  Jack Welch

“There is nothing permanent except change.” -Heraclitus


As entrepreneurs, one thing we have to get used to is adapting our businesses as needed. Think you know what I'm about to say?


The cat is out of the bag! Our products are rebranding! Instead of being Finally Loc'd Pomegranate and Lavender line, we will be Eunette Hair Essentials Pomegranate and Lavender line. This wasn't a change I necessarily planned for, but one that is needed. For liability and insurance purposes it is the best move for both business functions. I bet you didn't see that coming.


A few weeks ago, I attended a workshop hosted by an organization I joined about a year ago. At the workshop, the VP of Agency Development at Veracity Insurance came to talk to us about insurance. I must admit his presentation scared me straight about somethings in my business. I am grateful to have learned what I did when I did. At least this way, I can make the adjustments "before I have to". It is always a good practice to periodically talk to your insurance provider, legal counsel, accountant, and others on your team before making business decisions. If you are naturally impulsive like me, try to not wait too long after making this change to schedule those meetings because there may be other things you need to consider.


When I found out I needed to rebrand, I started thinking of new names instantly. It took maybe a week to come up with it. I wanted this business name to be something special to me as the name "Finally Loc'd" is. I decided on "Eunette Hair Essentials" to honor my maternal granddad (Eugene) and grandma (Annette). Both of them are no longer with us in a physical sense. I shared the love for hair with my granddad who was a well-known barber where I grew up. My grandma was a force and a fierce supported my endeavors. This business is dedicated to them.


I am not limited to just loc-related products with this rebrand, though my first priority will always be making products for those of us with locs.


Big things are coming for Eunette Hair Essentials! Do not miss out on any updates, promos or hair tips. Follow Eunette Hair Essentials on Instagram @eunettehairessentials. The official launch of Eunette Hair Essentials is August 1, 2022!


What do you think of the new business name and logo? Drop your comments below 👇🏾


Share

By Shawaunna Middleton September 21, 2022
Tomorrow is the start of Fall!! To get you prepared for the cold months ahead this blog has a few tips on how to maintain your hair with cold weather.
loc care products, natural hair products
By Shawaunna Middleton August 24, 2022
I have gotten a lot of questions regarding how to choose products, things to consider when choosing products, and things to look out for on product labels. This is a guide of how to do that.
By Shawaunna Middleton August 17, 2022
This post is probably the most transparent and vulnerable I have posted. Many people don't discuss burnout and how they decided to navigate it. I am letting you all in on my inner thoughts and feelings about entrepreneurship life.
Sisterlocks at home maintenance
By Shawaunna Middleton July 20, 2022
This post is a summary of what you should do with your Sisterlocks/Microlocks at home for maintenance. A more detailed post will come specific to hair type.
vibrant loc color
By Shawaunna M June 29, 2022
This blog covers a little background into my recent entrepreneurship wins, losses, struggles and more. Usually you see the glitz & glam of entrepreneurship but that isn't the real real of our everyday life.
More Posts