Entrepreneurship Diaries 002 - Not all change is bad change.

"Change before you have to." - Jack Welch
“There is nothing permanent except change.” -Heraclitus
As entrepreneurs, one thing we have to get used to is adapting our businesses as needed. Think you know what I'm about to say?
The cat is out of the bag! Our products are rebranding! Instead of being Finally Loc'd Pomegranate and Lavender line, we will be Eunette Hair Essentials Pomegranate and Lavender line. This wasn't a change I necessarily planned for, but one that is needed. For liability and insurance purposes it is the best move for both business functions. I bet you didn't see that coming.
A few weeks ago, I attended a workshop hosted by an organization I joined about a year ago. At the workshop, the VP of Agency Development at Veracity Insurance came to talk to us about insurance. I must admit his presentation scared me straight about somethings in my business. I am grateful to have learned what I did when I did. At least this way, I can make the adjustments "before I have to". It is always a good practice to periodically talk to your insurance provider, legal counsel, accountant, and others on your team before making business decisions. If you are naturally impulsive like me, try to not wait too long after making this change to schedule those meetings because there may be other things you need to consider.
When I found out I needed to rebrand, I started thinking of new names instantly. It took maybe a week to come up with it. I wanted this business name to be something special to me as the name "Finally Loc'd" is. I decided on "Eunette Hair Essentials" to honor my maternal granddad (Eugene) and grandma (Annette). Both of them are no longer with us in a physical sense. I shared the love for hair with my granddad who was a well-known barber where I grew up. My grandma was a force and a fierce supported my endeavors. This business is dedicated to them.
I am not limited to just loc-related products with this rebrand, though my first priority will always be making products for those of us with locs.
Big things are coming for Eunette Hair Essentials! Do not miss out on any updates, promos or hair tips. Follow Eunette Hair Essentials on Instagram @eunettehairessentials. The official launch of Eunette Hair Essentials is August 1, 2022!
What do you think of the new business name and logo? Drop your comments below 👇🏾